Last week the American Symphony Orchestra League, (League) announced that it was beginning an online conversation around Engaging Audiences. This is in preparation for the League's conference June 20-23.
During the conference, the main Plenary session will be devoted to an interactive discusion with Bill Ivey.
Engaging Art: The Next Great Transformation of America's Cultural Life is the soon-to-be released book co-edited by Bill Ivey and Steven Tepper. It forges a new framework for understanding the momentous changes in America's cultural life; challenging old ways of thinking, raising probing questions, and uncovering deep and important currents in how Americans engage with arts and culture.
Leading up to the conference Arts Journal, is hosting a blog with a conversation around the question:
The ways in which people are accessing and interacting with art are changing. Suddenly the traditional rules don't seem to apply and people are demanding different things from artists and arts instututions. So what do these changes mean and how do the traditional arts adapt to them.
About a dozen folks have been invited to seed a conversation and engage others in the dialogue. This dialogue is planned to continue during the actual session, with web access and Q&A online during the session. It should be a lively (and hopefully not to distracting) time!
This is a very positive action by the League and hopefully will encourage others to participate, not only in the dialogue but also in the online world.
This is the 2nd of the blog efforts of the League; Henry Fogel, President of the League, has been occasionally writing a column in Arts Journal for about 6 months or so called On The Record.
Its great to see the League getting involved in the online dialogues and discussions. I'm looking forward to seeing that become a multi directional conversation.