Okay, so I should know what I'm doing but I don't. I haven't really gotten clear on how to do the whole community and dialogue thing. I think I've been thinking web 1.0.
What am I talking about? I have this great conversation with Beth Dunn, Communications Director of the Arts Foundation of Cape Cod a couple of weeks ago. Its about our mutual interests in Social Media.
The Arts Foundation is a private organization that supports local arts groups by providing training and support to local individual artists, and doing collaborative marketing. Local corporations sponsor an annual Pops by the Sea event featuring the Boston Pops Esplanade orchestra, which generates about 80% of the funds for the foundation.
Beth does training on social media for local artists as part of her job, but hasn't been able to implement some of those great tools for her own organization. I found it interesting that she hasn't been able to implement a lot of the social media strategies she's so good at, in her job because it seems there is not yet the level of understanding and appreciation yet of these tools. I think that it's hard in small communities that haven't a broad perspective.
Beth mentioned how difficult it is when someone opens up the local paper and reads about the Internet and Blogs and so on and all they see is stories about children being at risk, and slanderous behavior etc. They end up completely jaded and not very open to exploring these great tools.
Vince Ford at the New York Philharmonic suggests spending some time with people on an individual basis getting them online, showing them how to use tools, and doing a little show an tell to move it from an intellectual exercise to something within their experience.
What else works?
But why is this a Tribute to Beth Dunn?
Beth is really good at building community and interaction between people.
I just realized that I was 2 weeks delinquent in seeing that I was Tagged by Beth, and that she had written about our conversation and I had sat on my hands, or so it felt.
So this is what I have learned today from Beth. (Now I knew this intellectually, but somehow it wasn't turning into reality!)
- Track conversations that include me. Beth Kanter refers to this as "Ego Search".
I just did this with Google search and found 3 beginnings of conversations to me that I had completely missed somehow. I still haven't gotten this to show up well in my reader for some reason.
- Respond immediately and thoughtfully to these conversations. That could be in either comments, or posts, and with email.
- Use the Blog Reader! As one of my tai chi teachers said to me "You Know It! Why you no do it?"