I'm at MW2008 conference in Montreal, and I’ve just been sitting in a workshop on blogging run by Brian Kelly & Mike Ellis.
Its exciting to see the diversity of people in the session – coming from North America, Europe and New Zealand, and yet the similarity of needs and goals...
Challenges to blogs: How do we...
- overcome institutional inertia
- build traffic
- build enthusiam
- take on one more thing
- make it sustainable
- overcome restrictions on the official institutional voice
Why Blog? For museums, specific reasons to use blogs suggested in the room include:
- giving curator’s personal voice
- measurable outcomes
- replace or complement existing websites
- increase visibility
- get feedback from audience
- easy and cheap
- build community & relationships
- build traffic
- exhibition and event promotion
- blending: generating dialogue both before and after audience walks in the door
What Makes a Good Blog?:
- Being Passionate
- Having a personality – a defined tone of voice
- Finding a niche
- Two way engagement
- Intelligent posts
- Finding new angles not regurgitating
- Link a lot, and read links you ‘lunk’ to (that's Mike's word)
Differences between Blogs and Official Websites:
- official website is well official, formal, marketing driven and branded, impersonal
- blog: unofficial, informal, personal, don’t need IT dept. to update and change
A few other really good points that came up..
- Use the right technology - the technology should be invisible... so that you can really focus on the message
- Editorial policy - respond to every comment on your blog
Some Great Comments I heard:
“Blogging, in this context, is about discussion and engagement. It’s not about publishing and workflow." Brian
"Much easier to seek forgiveness then permission" Mike
"You can’t mediate every message anymore. To be in this environment need to play like the other players”
"You’ve got to be opinionated"
“I’m of the opinion that we don’t need to think about why to do a blog, but we jump in and have a go at it.. – that’s the spirit of web 2.0” in response to question about overcoming the need for approval from higher ups..." Gail
What else did you hear? What would you add to these concepts?