This is a work in progress. What do you think?
· Who is talking about the things important to us?
· What key words and tools can we use to listen?
· How can we share this learning internally?
· How can we add value to those conversations?
· Where are they taking place?
· Who are the ‘thought-leaders’ driving those conversations?
· Identify who our audiences are
· Create profiles for our audience segments
· Learn about how they use the web
· Understand what their values are
· Connect with them on their terms
· Integrate our social media plan with our mission/vision/values
· Integrate our social media plan across the web
· Integrate our online and offline activities
· Integrate our personal learnings into our activities
· Individual learning
· Increasing trust, goodwill, passion and loyalty of audience
· Tools and Tactics
· How will we know if we are successful?
· Baseline at beginning
· What will you measure?
· How will you measure?
· Did it work?
· How can we refine it and make it better?
· Wash, Rinse & Repeat