Rebecca Krause-Hardie is a trainer, consultant, project manager, and partner in AudienceWorks, helping organizations use new media effectively. She has over 30 years of experience in new media, business, accounting, finance, and management, with a proven ability to get the job done.
Upon graduation from the Juilliard School, Rebecca has had a varied and diverse career beginning with playing second horn in the Phoenix Symphony. Rebecca is a graduate of the fast-track League of American Orchestra’s Orchestra Management Fellowship program. She then spent 5 years as the Orchestra Manager of the Detroit Symphony, overseeing all aspects of the orchestra personnel, scheduling, operations, education programs, touring and recording contracts. As Director of New Media for the League of American Orchestras, Rebecca created Playmusic.org, the first interactive music website for kids, and also developed national technology initiatives for the orchestra field.
She was the Chief Financial Officer of the Voyager Company and Criterion Collection, pioneers and leaders in the field of interactive media exploration. Previously she produced and developed 30 classical music (enhanced CD’s) CD-ROMs for Music Pen Inc. that featured audio records with synced (and printable) full orchestral scores. Rebecca conceived the idea and has acted as the Executive Producer of the award winning New York Philharmonic’s Kidzone website, now in its 10th year of production. www.nyphilkids.org
Clients include Dance/USA, Canadian Museum of Nature, Boston Symphony, New York Philharmonic, Detroit Symphony, MAPP International, Caring.com, Kansas City Symphony, Paul Taylor Dance Company, as well as numerous others.
She was a founding board member of the New York Chamber Orchestra and plays horn regularly as part of Quattro Cor. Rebecca also teaches tai chi, and is a member of her rural call Fire and Rescue department.
Rebecca has presented widely, coached and done trainings on social media and writes about performing arts and social media at her blog arts.typepad.com as well as ArtsReach and Polyphonic.
Management and Technology
Partner – AudienceWorks 1998-Current Services to non-profits including training, project management, website development, custom tool development, marketing and strategic planning.
- Helped launch social media awareness and understanding through a day-long retreat with staff of Dance/USA
- Worked with Caring.com in a year long project to train staff in social media tools, user test website and functionality, and grow online community.
- Provided a site review and analysis for Campaign for Catholic Schools with focus on social media and relationship management.
- Working with MAPP International to train staff in social media tools, create a strategic plan and implement social media activities.
- Working with Canadian Museum of Nature to complete a site analysis and social media plan in preparation for opening of new facility in 2010.
- Helped Detroit Symphony define and build a new highly regarded website by identifying needs, designing specs, vendor selection, and managing schedule of implementation. Worked with DSO Staff on strategic technology vision to define goals and objectives. http://www.detroitsymphony.org
- Conceived idea of a children’s music education website for the New York Philharmonic KidZone oversaw design, and implementation. Now in our 8th year of ongoing collaborative development. Result: a major award(s) winning, children’s music education website http://www.nyphilkids.org
- Built first music education website that used new interactive media techniques (pre-flash) for the American Symphony Orchestra League in the late 1990’s. http://www.playmusic.org
- Helped Kansas City Symphony design a special commemorative website on “War and Remembrance” in conjunction with performances of Baba Yar with Poet Yevgeny Yevtushenko that included digital stories from local high school students and invited community members to share their own stories.
- Developed ORBIT software in partnership with 6 orchestras, a web-based invitation tool for identifying and building audiences. Now in use by many performing arts groups.
- Managed a partnership of 4 orchestras as part of the Knight Foundation’s Magic of Music program.
Director of New Media – American Symphony Orchestra League - 1999-2001
As the national expert in technology for the orchestra field, provided expertise, guidance, and leadership to develop tools to support over 800 orchestras across the country.
Lead Producer Music Division - Music Pen - 1994-95
Lead the production team to create a number of Music CD-Roms which were revolutionary in the multimedia field.
Orchestra Manager - Detroit Symphony Orchestra 1989 – 1994
- Oversaw all aspects of the day to day operations of the orchestra including negotiations and compliance with all contracts and unions, concert production, operations, education, touring, and recording. Departmental budget of $9,000,000. Supervised staff of nine.
- Planned and implemented a residency by the orchestra at the Interlochen Academy. Planned - managed national tours of a 100 member orchestra
Financial and Accounting
Chief Financial Officer - Voyager Publishing/Criterion Collection - 1996-1999
As the CFO of this cutting edge multimedia company, introduced financial tools to control costs, predict future earnings, and was part of the senior management team that positioned it for its transition into one of the leading producers of DVD movies. Supervised staff of 5.
Vice President Finance – Piper Sonoma Winery 1985-1988
Directed the Financial, accounting and operational activities of the partnership including financial statements, forecasts, budgets, and contract negotiations. When I arrived at the winery, the books had not been current for over 9 months. I was able to reconstruct, reconcile and bring all the records into a current position within a few months. Upgraded accounting and computer systems. Annual business over $8,000,000.
Asst Controller Wine Division – Somerset Importers LTD, (Guinness) 1981-1985
Prepared financial statements, management reports, developed budgeting systems and was involved with computerization of accounting systems. Was the only employee able to regularly reconcile the complex receivable accounts.
Other Professional Experience
Management Fellow - American Symphony Orchestra League 1988-1989
Prestigious one year executive training program working with the senior staffs of the Minnesota Orchestra, the San Francisco Symphony, and the Grand Rapids Symphony in all aspects of orchestra management.
Board Member – Santa Rosa Symphony Association 87-88 Finance and Audit
Founding Board Member Principal Horn – New York Chamber Orchestra 82-85
Second Horn & Asst Librarian - Phoenix Symphony 1979-1981
Freelance French Horn - Member of Boston Local 9-535 AFM
PACE University Graduate Business studies towards MBA 1982-1985
Juilliard School Bachelor of Music Performance (Horn) 1980
OTHER THINGS THAT INTEREST ME
Traveled extensively in Europe and the USA, performing and leading master classes as part of the Harmonic Choir; trekking in Nepal and Tibet; visiting Argentina; often visiting parents when they lived in India for 10 yrs. My step-father set up computers in a school they helped build for ‘untouchables’. Designed & built (ourselves) a passive solar home. My partner & husband has worked professionally with solar energy leaders since1980, including solar PV projects with seawater distillation Baja, and Navaho Nation Solar PV powered 800’ deep well water systems. I am a teacher & student of Tai Chi since 1984.