Social Media Cheat Sheet - A Road Map

This is a work in progress.    What do you think?

Listening

·       Who is talking about the things important to us?

·       What key words and tools can we use to listen?

·       How can we share this learning internally?

 

Conversations

·       How can we add value to those conversations?

·       Where are they taking place?

·       Who are the ‘thought-leaders’ driving those conversations?

 

Audiences

·       Identify who our audiences are

·       Create profiles for our audience segments

·       Learn about how they use the web

·       Understand what their values are

·       Connect with them on their terms

 

Integration

·       Integrate our social media plan with our mission/vision/values   

·       Integrate our social media plan across the web

·       Integrate our online and offline activities

·       Integrate our personal learnings into our activities

 

Resources

·       Time

·       Competency

·       Money

·       Content

·       Individual learning

·       Partners

·       Increasing trust, goodwill, passion and loyalty of audience

 

Experimenting

·       Tools and Tactics

 

Measuring

·       How will we know if we are successful?

·       Baseline at beginning

·       What will you measure?

·       How will you measure?

·       Quantitative

·       Qualitative

 

Evaluate

·       Did it work?

·       How can we refine it and make it better?

·       Wash, Rinse & Repeat