Rebecca Krause-Hardie: nptech

nptech

November 03, 2009

San Francisco Symphony's Jean Shirk and their Ning Social Network

I recently talked with Jean Shirk, Public Relations Manager of the San Francisco Symphony about their social networking community on Ning. How did they get started? Jean says that they had been thinking about social media for a number of years, and wondered about the best way to engage with their audience. The SF Symphony established a YouTube channel in 2006 and had created a Facebook page. They had organized a very successful blogger night in 2007. They wanted to know more about what their audience was doing on-line.

Media was in a state of upheaval – arts coverage was declining and a lot less space was being devoted to the symphony in newspaper coverage. The question was:

“How do we continue to communicate with people interested in us and new people that want to find out more about us?”

With the help of SF Symphony board member Matt Cohler (from Facebook), and through some surveying last year, they began to think it out and decided on a community site using NING.

Partnering with NING

The Symphony partnered with NING to set up their community site. As part of that partnership they were advised about design, what features to include, the optimal layout, and how to get things to be robust looking at the very beginning.

Getting Started - The Schedule

They began talking and planning last fall and began construction in January. The building process took about 2 1/2 months. They launched on May 6, 2009, and now have over 1400 members.

Participation

Cachet - The prestige of the Symphony and its existing relationship with its audience has helped to build the community. As one patron said:
“I never joined a social network before. If the San Francisco Symphony is doing it, it must be okay.”

Popular Features - The most popular sections of the community site include the home page, the member profiles, the contests for Opening Gala and Final Fantasy concert tickets, photos and videos, and then the blogs and discussions.

Contests – For example, a contest was created around the popular iPhone SMULE apps apps that turn your iPhone into an Ocarina or ‘Leaf Trombone’. Among other prizes, winners received tickets to a sold-out concert at which the San Francisco Symphony performed music from the Final Fantasy video game series. The evening included a class on how to play the Ocarina, and the class played music from Final Fantasy together.

Rich Media Content - The symphony has tremendous content that populates the site. Excerpts from their ‘Keeping Score’ television series with PBS, or their Mahler recordings is a key part of enlivening the community experience.

Musician Participation – Musicians are encouraged to join, and a number of have done so including guest artists like Yuja Wang and tenor Alfie Boe, appearing at the Symphony’s New Year’s Eve Masquerade Ball. Concertmaster Alexander Barantschik and new SF Symphony Youth Orchestra Music Director Donato Cabrera have done video Q&As for the social network. Principal Bassoon Stephen Paulson is featured in instructional videos made as part of the YouTube Symphony Orchestra project.

Personal Profiles – Some interesting discoveries for the symphony

Many people browse and read but don’t join

They thought more people would create content, but in fact most people are browsers

The personal profiles of many people are very in-depth offering much deeper insights into themselves than could ever be gotten in a survey.

They are offering themselves up in some detail including their favorite composers and concerts.

A key part of this is the implicit trust placed on the community.

Community Management

Jean oversees the care and feeding of the community. She spends about an hour a day uploading content and monitoring. Jean reviews the profiles of new members, welcomes them to the site, and highlights people and content. Other important activities that are part of her day include:

Listening to the community and responding as needed
Insuring that the community is a civil place to be
Tracking and removing spam

Some Social Media insights from Jean:

“Social Media touches every department in the organization in a way that more traditional media doesn’t. For example, when single tickets went on sale, it was a huge day. One person was having trouble on the website and posted a note on twitter about it. Because we were monitoring Twitter, we were easily able to address the concerns of the ticket buyer. Sometimes you can’t fix it, but you can show you care and are not a mute institution behind an impenetrable wall.” In addition to their community site, they use Twitter for listening as well as a news channel. They have a YouTube Channel, a rapidly growing Facebook presence, and of course their ongoing “Keeping Score”project, which encompasses a PBS television series, a public radio series, the website www.keepingscore.org, and a national education program for K-12 teachers that helps them integrate classical music into core subjects.

Links

SF Symphony Social Network http://community.sfsymphony.org
SF Symphony www.sfsymphony.org
SF Symphony on Facebook www.facebook.com/sfsymphony
SF Symphony on Twitter: www.twitter.com/sanfransymphony
Jean Shirk on Twitter: www.twitter.com/bean
SF Symphony on YouTube: www.youtube.com/sfsymphony
Keeping Score www.keepingscore.org and http://video.pbs.org/video/1295290184/search/keeping%20score
Matt Cohler http://www.facebook.com/matt

Posted at 12:24 PM in FaceBook, mobile, nptarts, nptech, orchestra, performing arts, SF Symphony, social media, Social Networking, Twitter | Permalink | Comments (0) | TrackBack (0)

Tags: Facebook, Keeping Score, Mahler, nptarts, SF Symphony, Smule, social media, Social network, Twitter

September 30, 2009

NYSARTS SUMMIT

I had great pleasure to give a couple of presentations at the NYS Arts Summit Last Week.

As promised. Here are links to the presentations

Got Facebook? Now What? - Strategy

Social Media: Whats The Buzz?

View more presentations from Rebecca Krause-Hardie.

Special thanks to folks whose great insights I've referenced in the presentations:

Beth Kanter
Chris Brogan
Brian Solis
Nina Simon
Chris Heuer

FLickr attributions in notes

Posted at 03:25 PM in Beth Kanter, FaceBook, nptech, NYPHIL, performing arts, Relationships, social media, strategy, Strategy | Permalink | Comments (0) | TrackBack (0)

Tags: conversations, facebook, flckr, google alerts, google reader, listening, social media, strategy, technorati, twitter

March 19, 2008

Launchball Game = Science Museum Winner

I just came across this post (well I'm a little late) from archimuse about the Science Museum of London winning the SXSW conference - Best Game and Best of Show... for its Launchball game. That's a great achievement for the museum. It reminds me of this 'dos' game I used to play years ago... I think it was called The Machine, - you had a bunch of little building block materials, and you could build any kind of little machine with it. One of the first sort of virtual erector sets. Anybody else ever played that?

Mike Ellis, worked at the Science Museum and on this project and writes a great blog about the project here.

Launchball is a pretty cool game.

Why?

Its an engaging way to learn about how energy works

The layout of the game is easy to understand and the concepts are really clear. You begin by placing a few 'blocks' containing a battery, or wind turbine, or water heater in the space to get your ball activated and sent to its goal. Then you "TEST" your setup and see if it works yet. Hints are available for Luddites like me who need a little help.

Its addictive

The game has multiple levels of play that progress with complexity. A good part of my morning got consumed trying to understand how to get the ice melted, by placing the water tank and the heater in just the right location.

Its participatory

From the very first step, you are asked to participate in creating a solution to each challenge. And once you've explored this you can create your own levels.

Its social

You can create levels of the game, share with friends, and try out and rate those created by others. Fun Fun Fun!!!!

Anything else about this game grab you?

Posted at 01:55 PM in flash, Games, Launchball, museum, nptech, Science, Science Museum, web 2.0 | Permalink | Comments (2) | TrackBack (0)

March 12, 2008

A Conversation with Allegra Burnette @ MoMA

I had the great pleasure of talking with Allegra Burnette, Creative Director of Digital Media at the Museum of Modern Art in New York.

Allegra and her department oversee all the ‘public facing’ media at the Museum which includes the design and production for the Museum's Web site, MoMA.org, as well as interpretive kiosks and displays. Their focus has been on developing the experience for the online visit, as well as the visit to the museum.

Audio Tours and iTunes U
Using iTunes U to extend network and reach - 20,000 downloads a month

As a result of a Bloomberg Grant, MoMA has been able to make its audio programs available for free, including online for download without being in conflict with any revenue stream. Most museums have to create new content for the web because they have to charge a fee for their audio tours.

Says Burnette,

“The grant from Bloomberg not only enabled us to offer the audio program for free within the Museum, but it provided the opportunity to repurpose our audio tours for use online. What this means in part is that you can download the programs to your ipod and bring it with you during your visit or listen at home. We recently extended this initiative by working with Apple and becoming part of their educational program, iTunesU, which was recently expanded when it became part of the iTunes application.

Initially iTunes U was a way for colleges and universities to make lectures and material available through the iTunes interface. In October Apple extended the format to include cultural institutions, and MoMA was in the first group of non-universities to be featured. What that allows us to do is to create an ongoing archive of different content, from our past and present audio programs, to featured lectures and other public programs, and includes both video and audio. It also allows us to link back to additional resources available on MoMA.org.”

FINDING iTUNES U

You can find iTunes U, by opening up the iTunes application and opening iTunes Store if it’s not already open. iTunes U is at the bottom of the iTunes Store menu. MoMA can be found in the “Beyond Campus” Category on the lower right portion of the screen. Sometimes it’s also featured in the graphics in the center section.

“Its been great”, continues Allegra, “We’ve had a lot of people get the audio from MoMA.org, but it also really expands the audience for that material and gets it to an audience we are really trying to reach – educators and students.

The audio tours as well as other material is in the iTunes U. You can listen online or download it.

That’s been one of our big focuses - making sure we are reaching beyond our website and reaching our audience where they happen to be. In the case of students, and educators and scholars, they’re starting to use iTunes U for courses and as a research tool.

What’s nice about this is that we can specify the links here, so for example the guides for teachers or things that we’ve added can link back to materials we have. There’s other supporting links. So its a way to broaden where the content goes but also to say, ‘Hey, if you want more information its available here on MoMA.org.’”

Update 3-13-08

Since they launched in October 2007, they've had about 20,000 downloads a month, which includes anything from full video to short audio clips.

Red Studio & Student Created Podcasts

Participatory Culture - Engaging Students

Red Studio is a project where groups of teens are working with educators at the museum and creating their own podcasts. So far there have been 3 groups of teens working specifically on creating audio podcasts- groups of high school students that work for a 6-8 week period on a project. The first group was experimental to see how the project could work. Students come in and work with educators and someone from Acoustiguide, the audio company MoMA works with. They teach the students about creating audio programs, and the kinds of things they need to think about. Students pick works they are interested in, research them, do the audio, learn how to edit it, and do all the nuts and bolts of the process. Burnette is enthusiastic about the project:

“It’s great. They bring their own take to it, but they have also been engaged and learn about how a professional process works. The result is a looser feeling project then what we get with some of the other audio programs but it still has a basis in teaching at the museum.”

There is a whole Red Studio site for teens, with other activities. So some of the students have been working on the podcasts and some are doing other projects like interviews with artists that are turned into videos.

You Tube Channel

From Video Contest to Time Lapse Photography

MoMA also recently started a YouTube Channel. For a recent popular video for their Richard Serra exhibition, they used time-lapse photography to capture the entire installation process.

Currently there are about 37 videos up now, as well as some film trailers promoting MoMA’s film program.

“It started with an online contest with the ‘Residents’. They had a song that we (MoMA and the Residents) both posted, and then people could make their own video to go with the song. The judges were the ‘Residents’ Band and the curator for the film retrospective at the Museum. The finalists were posted on YouTube and screened as part of the retrospective of the ‘Residents’ Films at MoMA. That was our first exploration into using YouTube, which has since grown to our own channel with close to 40 videos currently.”

'Home Delivery' - and MoMA’s version of BLOGGING

A fun project coming up is ‘Home Delivery’ – about prefab architecture. Five prefab houses are going to be installed in the empty lot next to the museum as part of its exhibition.

Architects are working on their projects at their various factories and then will bring them in to be installed. Each architect will capture the whole process in blog ‘journals’. The postings will include images, video or text.

Says Allegra, “We’re not doing blogs in the tradition sense of an ongoing conversation from a single point of view, but using it in a different way to show the multiple streams of production on the project happening simultaneously. It’s going to be a big experiment as there are many unknowns in the whole process of setting up this exhibition.”

The Right Tool For The Right Project -
Second Life - Build or Visit?

Allegra talks about the approach to web interactions....

“A lot of it is thinking about where people are going and how we meet them in that space, not for the sake of technology but which format makes the right sense. YouTube made sense for the ‘Residents” and a type of blog format is what’s going to work for ‘Home Delivery’. But it’s important to us to match the content, the goals, and the technology in a way that they all are able to play off of and support each other.”

Paola Antonelli, curator in the Architecture and Design Dept, hosted an event in 2nd Life not long ago. But rather then try to reproduce the Museum in 2nd life, MoMA felt that hosting an event made more sense. As Burnette notes,

“Somebody like the San Francisco Exploratorium is doing a lot in Second Life. For them it makes so much sense to have a space there, because so much of what they are doing is very hands on and fits, like their 3D activities or flying around planets. For now, event-based initiatives is what we have been focusing on in this space, but who knows where this could lead?”

‘Design and the Elastic Mind’ and Twittervision:

I initially contacted Allegra because of an email blast I’d gotten from Biz Stone. I almost never read them, but for some reason I opened this one last week...

Twitter at the MoMA

Twittervision, a popular Twitter API project, is included in a
show at the New York Museum of Modern Art titled "Design and the
Elastic Mind." The show explores the relationship between science
and design and is open from February 24 to May 12, 2008.

Twittervision, created by Dave Troy is this cool little app that’s a mashup between google maps and Twitter, where you can see twitter posts in real time mashed up onto where in the world they are coming from.

Troy has also created another version called Flickrvision that mashes google maps with photos that have been uploaded to the Flickr photo-sharing site.

These are part of the ‘Design and The Elastic Mind’ exhibit also curated by Paola Antonelli, It is a fascinating look at the intersection of design, technology and science, how they come together and how they play off of each other. The exhibit contains an online piece that captures images and videos from some of the exhibits at the MoMA.

The exhibit includes all sorts of intriguing items, from the video project called ‘Lightweeds’ - of plants that grow and respond based on the weather outside, to the ‘Shadow Monsters’ – which takes your image and then adds ‘monsters’ to it.

Allegra says... “So many of these objects – some of them may not be so eye catching initially, but each as a story about why they are there...” and they look way cool.

A must see for me for next visit to Big Apple.

Posted at 11:35 AM in Film, Flickr, Flickrvision, iTunes U, MoMA, museum, nptech, Podcast, Second Life, Twittervision, Video, Weblogs, YouTube | Permalink | Comments (0) | TrackBack (0)

February 29, 2008

Museum and Web Conference MW2008

I recently found out about the Museum and Web Conference April 9-12 in Montreal from Shelly Bernstein.

Its produced by Archives & Museum Informatics which is a partnership of David Bearman and Jennifer Trant.

What's so interesting is that this has been around for quite some time, and I, being mostly hiding out in the orchestra world only just discovered it. It sounds like a great conference! Maybe I can go. We have a lot to learn from the Museum World!

Anyway, what got my attention, is this page..
which lists all these entries for their best of the web competition. I've already written about a couple of these sites, and they're really good. I think I have my blogging homework cut out for me....

February 11, 2008

Web Lessons from Rich Bradway at the Boston Symphony - Part II

So Yesterday we talked about Podcasts and how important they are for the Boston Symphony's business now....

With over 75,000 people subscribing...

Integrated Email Campaign

Boston Symphony created an email marketing campaign that sends out a preview email for the concerts coming up the following week. It includes links to podcasts, music clips, program notes, and bios. They send it to ticket holders and those whose musical interests match those on the program as identified in the MY BSO profile. The profile includes musical interests, genre, and types of soloists and day of the week. If there is a match, they get an email.

New Opportunity for Sponsor Support
Their season sponsors are interested in extending their sponsorships to include the podcasts because they now see the exposure. That helps to underwrite the costs of doing them.

INTERNET TV

The BSO began to explore the idea of Video on Demand, through a project launched in October called “Internet TV”. The project is a parallel program to their latest Pops CD. Its like a mini concert on the web. The reaction has been very positive. People have been asking for the DVD of it and it’s had about 60,000 views in the first 6 weeks.

If the value is there, it may translate into buying a CD, or attendance at a concert, and in the future a video on demand.

The podcasts, and Internet TV, are in large part driven by the agreement with the union as well as requirements from the music publishers. Everything was specifically delineated for the website by the business agreements which currently don’t address reusing at other sites like YouTube. While the agreement allows the podcasts and Internet TV to be used without additional compensation, there are payments to musicians for any sales directly attributable from the Internet TV, such as CDs.

Interestingly, for Rich, like a lot of others, his job has gone from being a technical person, to having to deal with business issues and overall strategy.

Music Distribution On The Web - with CD Baby

As Rich says, taking the ‘Distribution Method for Idiots’ approach, they are taking their self produced albums and distributing them through CD Baby. The barrier for entry is low with a setup fee of $35. They distribute to iTunes- (all the 6-7 versions across the world), Napster, Rhapsody, Amazon Music, etc.

This is allowing them to explore the online distribution and learn the ropes. Later they may do these things themselves to increase their cut. This lets them see which functionality and channels offer the best opportunities

The downside is that since CD Baby acts as middleman, they take a cut in addition to the retail sites.

CD Baby sells conventional CD’s as well as digitizing and selling individual tracks or the entire CD. The Oscar and Tony CD they put out had the benefit of promotion from the Internet TV site and sold a thousand conventional CD’s, enough to register on Billboard.

New Amazon MP3 Service

Amazon has a new MP3 service. It includes an MP3 downloader which allows the download manager to ‘resume’ downloads. It will go and find which players you have and distribute to those libraries like iTunes or Windows music player. It’s cheaper for the consumer then iTunes and the bit rate is much higher then the standard iTunes MP3s. iTunes does offer the higher quality versions but at a higher cost.

Offering the higher bit rate, and having the functionality of the Amazon downloader are attractive features to the BSO. They like to the model. The downside - While you can use Amazon’s technology, you are then required to have them host your files and use their technology to sell and distribute it. While their agreement works for CDs the pricing model doesn’t work for longer files like concert performances.

Social Network Based Advertising with PaperG

Rich mentioned a new advertising model that they are looking into called PaperG. It's a flash based advertising model that works on social networks. The idea is like a digital version of the postcards that one can pick up at a nightclub, and then pass along to friends. This digital version has a virtual ‘cork board’ where you can post your flyer. Anyone clicking on it can then forward it to a friend.

I can’t wait to hear more about this. Anyone using anything like this?

Posted at 09:10 AM in Amazon, Boston Symphony, flash, Internet TV, MP3, Music, nptech, orchestra, paperG, performing arts, social network advertising, web 2.0 | Permalink | Comments (0) | TrackBack (0)

February 08, 2008

Web Lessons from Rich Bradway at the Boston Symphony

Meet Rich Bradway at the Boston Symphony

Rich Bradway, Associate Director of E-Commerce and New Media for the Boston Symphony, and I spoke the other day about the BSO’s strategies for the web.

What’s the goal? First Things First.

I’m so interested in exploring social media and web 2.0 and for me it’s a really good reminder that first things come first. One of the first goals is to enhance the user experience, and make things as easy as possible. There is no point in making all sorts of content and connections out on the web only to have people struggle to get around and find what they want when they land back at your site.

For the BSO, on the most fundamental level, one way to accomplish this has been to find ways to make navigation simpler and reduce the number of clicks and pages that have to be refreshed.

Calendars:

Says Rich, “One of the most visited places on the site is the calendar. To navigate between all the performances, flip flopping between Pops, and Tanglewood, or trying to find Mahler required a lot of clicks.”

Using web 2.0 technologies like those that underlay tools like Google calendars and maps, they rebuilt their calendars so that that they automatically refresh content without having to reload pages.

Continues Rich, “Visitors can now navigate through each month and pages automatically update without having to be refreshed. They can go from calendar view to list view, or search within list view to dynamically narrow their search so people can see what they want to.”

This is really important for the BSO because they have 4 brands and hundreds of events to manage. Their new rebuild allows a visitor to see any of the events for any of the brands with just one click.

Similarly, they wanted to keep a calendar on every page, wanted a small foot-print and also to maintain functionality. Now with their horizontal calendar anyone can easily see a month out and every event with one click.

The goal: It helps people get to what they want more quickly.

Creating Versatile Module Based Content: Flash

The BSO is changing how it presents its interactive and educational content. They are converting their “Online Conservatory” to something more accessible and versatile called Classical Companion. The Online Conservatory was an in-depth look at just a few programs from the season, with all the content combined together in a way that limited its ability to be used for other purposes.

Now each small piece of content is being created as separate flash modules that can be used more frequently and in varying contexts. Rich notes that “we have the ability to showcase many more programs, or composers, or music being performed.” Something that could be dropped in and not its own separate website.

Starting last fall with their Carter program, and continuing with other concerts like their Family concerts, they are creating small modules showcasing each of the composers and including kid friendly interactive modules with quizzes, and timelines with certain milestones in a composer’s life or other important dates in history. Another basic module will be called Timbre – and it explores the ‘colors’ of music and how you can orchestrate or arrange a piece of music to create or change that timbre.

The long-term goal is to build an interface independent of the programs so content can be used anywhere on the site.

Podcasts are Incredibly Powerful!
Direct link between podcasts and increased ticket sales.

Last year the BSO started producing podcasts that were concert previews for the BSO season.

“We tried to create a slimmed down version of our pre-concert lectures that we could extend through the Internet and allow people to subscribe to. Over the course of time, while the audio portion is still trying to be a snap shot of the pre-concert lecture, these podcasts are getting longer and with more ancillary content. People started asking for the program notes at the same time, so now we also pass in the program notes at the same time as the podcast. We try to supplement with other content. For example when we did Daphne and Chloe, we were able to put up some footage of a concert we did in 1967, and getting our toes wet in doing video podcasts” says Rich.

WGBH had some great features and interviews that they were unable to reuse and were happy to provide to the BSO for the podcasts.

So here is the amazing thing….

“We saw a very direct relationship between the podcasts and sales and a direct increase in online ticket sales which increased 50% over the year.”

Every year online BSO ticket sales tend to go up 10-12 % each year, and that was the only thing that they really did differently. This year they are continuing with excellent results. The current challenge is to be balanced with the right amount of content without overdoing it. At the same time keeping the content compelling with each item supportive of the next.

So Podcasts are an important part of their business now.
75,000 subscribers!

There are over 75,000 people subscribing to their podcasts, of which about 40,000 are regular down-loaders - (either every week or every other week).

Rich says, “Its gotten to the point if we are 2 hours late in posting a podcast we hear about it. Someone is saying, ‘I’m at Logan, at the airport, and I’m waiting to hear this podcast…’ People are clamoring for this.“

Considering how many people come to the BSO during any given week, this seems like a huge following.

The podcasts were originally designed to augment the concert experience, and make the experience more enriching for those already planning to attend. They thought it might be helpful to those ‘on the fence’.

This is part 1 of a 2 part series. Part 2 tomorrow.

Posted at 12:39 PM in Boston Symphony, flash, Music, nptech, orchestra, performing arts, Podcast, ticket sales, web 2.0 | Permalink | Comments (0) | TrackBack (0)

January 16, 2008

MeetUp with Alan Brown

"We must become expert facilitators of social experiences to be successful as arts organizations" says Alan Brown as part of a recent presentation at APAP. I had the opportunity to talk more about this with Alan yesterday.

Why must we become expert facilitators of social experiences? "Because lack of social context is the biggest barrier to attendance." says Alan, a leading research expert. People need "external stimuli to activate demand." They would go to the symphony or opera or theatre if they had a social group with which to participate.

If we look at the huge divorce rates and number of people using tools like eHarmony, it becomes clear that these underlying social trends point to opportunity.

Alan's theory is that if you set up groups through tools like MeetUp, then this would help to create that context. Just on a whim, I did a little search of 'opera' in New York City and found this MeetUp Opera Group, and this New York Philharmonic Group. Interestingly, the opera group was started by a fan, and the Philharmonic group by the orchestra itself.

These are great opportunities to start building new connections and relationships. How can organizations build on these groups and support them more? Alan suggests finding some of these groups and interviewing some of the people in them. Questions might be about their experiences, how well they are supported by their arts groups, and what would make their experience better. I think that's a great idea. Also integrating the various tools and channels could be helpful. For example, linking the MeetUp group to the website, and from the MySpace Page, and the FaceBook Page. It seems to me that having many portals that all point to these same groups could help to increase visibility and participation in the groups.

Anybody doing this?

Since I originally posted this, Vince Ford at the New York Philharmonic, notes that they have presences on FaceBook, Meetup and MySpace, all of which are referenced on their special series page. While it is a little buried in the site, it does make the rounds occasionally to the home page or the What's New Section.

So what are the obstacles to participation by arts groups?

Here's a few from Alan's list...

Perceptual barrier - Its a challenge to just set up an account. We don't see the value
Not recognized way of consuming arts - Until major arts groups use these tools won't be considered important or valid
Not Scalable - There is a concern that management of these groups will not be viable.

In response that last point, Alan reminds me of Malcolm Gladwell's New Yorker article on the Cellular Church which describes how Rick Warren built a church with over twenty thousand members by creating small group 'cells' around all kinds of interest areas.

Gladwell says "...In order to attract newcomers, they must have low barriers to entry. They must be unintimidating, friendly, and compatible with the culture they are a part of. In order to retain their membership, however, they need to have an identity distinct from that culture. They need to give their followers a sense of community...

...to create a church out of a network of lots of little church cells—exclusive, tightly knit groups of six or seven who meet in one another's homes during the week to worship and pray..... The focus was on discussion and interaction—not one person teaching and the others listening—and the remarkable thing about these groups was their power."

How do we translate that for our cultural organizations?

What are other ways to get past these obstacles?

How do we do a better job of demonstrating the benefits?

Post a comment and join in the discussion!

Posted at 02:47 PM in meetup, Music, nptech, NYPHIL, opera, orchestra, performing arts, Social Networking | Permalink | Comments (0) | TrackBack (0)

Rebecca Krause-Hardie

Social Media, Web 2.0 and the Arts
A Place for Exploring and Discussion
Inside Views of Arts Organizations that are using these Tools Effectively