Rebecca Krause-Hardie

SMART Social Media Goals and Objectives

I've been looking around online for examples of SMART social media objectives , and haven't found any so I decided to make a stab at it myself.  I'd love your feedback.

Here's the premise.  

We have organizational goals that are derived from our mission.  As a result of achieving this goal we will have good outcomes.    Like this....

Goal: 

We want to improve our reputation so that the public will trust our taste in the artists we present.  

Outcomes:  

• We will build our audience for all our artists.
• We will increase our fundraising allowing us to better support our artists in their creative process.

The next step is the Objectives...These are the actual steps we will take to get to our goal.  We make them SMART by making them -   specific, measurable, attainable, realistic, and time-based.  Here are a few to get started....

Objectives:

1. Find out what the public currently thinks about us and our artists.
2. Learn who is talking about us and talking about the things important to us.
3. Find out where ‘our’ audience is online.
4. Identify and cultivate relationships with the thought influencers for our audience
5. Engage in conversations with the public about us and our artists.
6. Learn what our audience values and find ways to engage with them in a way that provides value and builds relationships.

Now making them SMART.....   To do this, they may have to be broken down into smaller pieces so that they are realistic and time-based.

Smart Objectives:

• Find out what the public currently thinks about us and our artists by:
• • Learning the basics of how to use tools and listening techniques in two weeks
  • Identifying and subscribing to 5 blogs and search feeds that are related to our organizational interests in 1 week
  • Identifying who in the organization will be listening to which topics, and how important listening results will be distributed internally
  • Spend 30 minutes daily listening to and refining rss and search feeds. 
• Learn who is talking about us and talking about the things important to us.
• • Explore simultaneously with objective 1 using same tools and methods.
  • Create a continually evolving and prioritized list
• Find out where ‘our’ audience is online.
• • We will survey our existing audience (within 6 weeks) to find out more about them and how they use the web.
  • Through our listening initiative we will find out where the influencers are that are talking about our issues and to our (potential) audience
  • We will explore various online networks and groups and begin to identify where we might begin to engage in conversations within 8 weeks.
• Identify and cultivate relationships with the thought influencers for our audience
• • We will decide our internal policy within 2 weeks about who and how we represent the organization to the public, and how we will deal with both positive and negative feedback.
  • We will begin to post comments on blogs, and in groups by making a point to post comments of value at least 5 times per week.
  • We will reflect on our engagement and begin to identify ways to add more value to the conversations.
• Engage in conversations with the public about us and our artists.
• Learn what our audience values and find ways to engage with them in a way that provides value and builds relationships.

Do these make sense to you? How would you refine them?

Thanks

Leveraging Social Media

On Saturday, I had the great pleasure of doing a presentation with Erin West at the Technology and Arts Conference in Pittsburgh on leveraging Social Media.  We'd never worked together before and weren't quite sure how we were going to merge together all our ideas and content into one presentation.  Amazingly everything seemed to dovetail together with great ease.  Maybe because Erin did that part and her gift for organizing, and getting to the core ideas is fantastic.

I also just wanted to say that Conference organizer, David Dombrosky had the great wisdom to move the conference out of the CMU campus and down to the Hilton hotel.  That move transformed a really bad thing into a really good thing.  Lots of room and space and time for networking, and learning.  As David says, lots of things he'll do differently next year, but he's really on the right track!

So here is our presentation.  Feel to use with attribution.

Leveraging Social Media

View SlideShare presentation or Upload your own.

Come Participate in "We Are The Media!"

I am a religious reader of Beth's Blog.  And there is rarely a day that I don't learn something interesting there.  And Beth is one of those amazing people that shares everything she knows with you. 

But this post isn't exactly about Beth, its about the sharing part. I learn something and share it here and with clients. All over the web people are doing amazing things.  Just look at Brooklyn Museum, or the Victoria and Albert Museum, or the Boston Symphony, or the New York Philharmonic  (shameless plug here).   Can we help Beth and NTEN and all our friends in the non-profit community? 

Here's how:

NTEN and the Non-profit community, spear-headed by Beth Kanter are creating:

We Are Media Project:

The Social Media Starter Kit for Nonprofits

There is a hugh amount of expertise in the non-profit community and the goal of the We Are The Media project is to harness that great collective of knowledge and experience and share the love.  This month is focusing on the social media tool box.

As the site header says...

Starting October 6th, WeAreMedia participants are going to unabashedly focus on the tools and collectively build the nonprofit social media tool box. Now that we've laid the strategic framework in the other modules, we can have some fun. So come join us ... it will be easy and quick. And, we'll be awarding special prizes for participation.

Have you experimented with any of these things?

• RSS Feeds
• Social Bookmarking
• Commenting
• Blogs
• Podcasting
• Photo Sharing
• Video Sharing
• Crowd Sourcing
• Lifestreams
• Social Networks
• Fundraising Apps
• Fundraising Widgets

Please go over to We Are The Media, join the group and join the conversation.  Your 2 cents makes a difference!